Rube Goldberg Variations :: Digital Comp
This design was one of three (along with Wrigley and VOX) that evolved out of a roundtable design session at the Bending Light studio in Chicago.
As the contributor of this particular piece, I was tasked with concepting layout, researching textures, creating 3D models and developing the project workflow.
The theme is a playful take on ‘old vs new,’ realized in a overly-complex Rube Goldberg-like set up.
Additional post-render compositing by Bob Scheffler.