Rube Goldberg Variations

Digital Advertising Comp (Bending Light)


    Digital Advertising Comp

  • DATE:

    August 2008

  • ROLE:

    Print and Digital Design

This design was one of three (along with Wrigley and VOX) that evolved out of a roundtable design session at the Bending Light studio in Chicago.

As the contributor of this particular piece, I was tasked with concepting layout, researching textures, creating 3D models and developing the project workflow.

The theme is a playful take on ‘old vs new,’ realized in a overly-complex Rube Goldberg-like set up.

Additional post-render compositing by Bob Scheffler.